From Dismantled Attitudes to Renewed Perspectives Towards Everyday Life


Jouten is an experimental research oriented design studio inspired by recycled yet untapped high quality materials from different industries. Founded in 2015 and run by designer duo Emmi Lonka and Eljas Pajamies, Jouten shifts perspectives from the mundane to the emergent, creating contemporary comfort living.
Sparked by the idea of creativity emerging from admitted boredom, Jouten is focused on the appreciation of endless novelty in everyday ordinariness. The outcome is defined by Emmi and Eljas’ fascination towards up-cycling customary and ostensibly boring materials for intriguing repurposed use.

Currently working with heavy weight industrial terrycloth recycled by hotels, Jouten introduces “The Ripped Corner of a Five Star Hotel” collection covering experimental unisex ready-to-wear pieces and accessories. All products are handmade in Finland with the highest attention to detail in material, fit and fabrication.
The gap between boredom and shifted perspective from ”ugh” to “a-ha!” could be anything from a blink of an eye to a gigantic leap of faith from a mountain to another. That gap is where Jouten happens – the easing bridge from dismantled attitudes to renewed perspectives towards everyday life right under our noses.