Our 2020 collection titled “Peach Please” is characterised by an experimental approach to upcycled materials and colours. A medium for self-expression, Peach Please conveys the Jouten mindset to wonder what intrigues us to be inspired and creative. It courages us to shift perspectives to our surroundings and gives us peace to find novelty in our everyday ordinaries.
Bending the mind and making connections with overlapping aspects of our culture urges us to take ordinary materials and ordinary concepts, and reinterpret them into something unexpected. By looking at the reserve of recyclable resources around us as infinite possibilities, we aim for outcomes that are innovative and equally concerned for comfort as the design itself. We believe positive change in the way we look at our everyday lives happens through insightful understanding of the substance at hand that – in this case – follows playful deconstruction of existing ideas about the purpose and place of everyday materials.
Handmade in Finland with careful attention to material fit, and fabrication, Jouten products are produced in considerate and limited quantities. In spite of holding an infinite potential in terms of reutilization, recycled materials are finite as a resource. With persistence in trial-and-error-ing, we face the materials at hand as subjects of research with an aim to release our minds and open our eyes towards new possibilities, and gain a broader perspective of what is, and what could be.