• SS22 Capsule 03: Summer Pajamas

    Drop three August 4th 12PM
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Jouten SS22 Capsules

During the summer of 2022, Jouten will journey through various capsule collections with handpicked items made of 100% repurposed textiles. Capsule collections launching throughout the summer season are available at offline locations in Helsinki and Turku, and here at our online store. More details of different capsules below.

SS22 Capsule 02: PUF + Jouten

PUF + Jouten launching May 27th 11AM 2022 at PUF in Turku

We’re excited to announce the PUF + Jouten collaboration collection for the summer of 2022 as an exclusive collection of Jouten terry items travels to the cheerful PUF store located in Turku. Launch event is on Friday May 27th in store 13–18 with drinks from Perso and music by DJ Jaakko Aukusti, warm welcome!

PUF | Linnankatu 6 | 20100 Turku

PUF + Jouten Geode Tie Dye Capsule

Emerging from the shared mental landscapes of PUF and Jouten, the Geode Tie Dye Capsule introduces hand-dyed multicolor tie-dye shirts and pillows, each item featuring a unique geode pattern. Repurposed hotel towels are tied and dyed one by one to attain a one-of-a-kind, mesmerizing spectrum of colors. 

PUF + Jouten hand-dyed terry shirts and pillowcases are made in Helsinki using repurposed hotel textiles circulated by Comforta as a sustainable material. Premium textiles reclaimed from the hotels around Helsinki are processed by Jouten as a part of an ongoing material partnership grounded in circularity.

The main material used in PUF + Jouten terry products are repurposed 100% cotton hotel towels circulated by Comforta. Repurposed 50% cotton, 50% polyester hotel bed linen is used in the logos, and products are sewn with durable 100% polyester thread. Pillows are filled with Lennol FeatherSoft inner pillow, cover 100% cotton, filling 40% responsible feather + 60% recycled polyester.

SS22 Capsule 01: Jouten at Amos Rex Shop

Jouten at Amos Rex Shop launching May 13th 2022 11AM at Amos Rex Shop

In the summer of 2022, a capsule collection of repurposed Jouten clothing items are sold at the Amos Rex Shop as an extended part of their natural resource and recycling-themed exhibitions. Subterranean (from 2 April to 21 August 2022) takes place inside the Amos Rex museum and Tadashi Kawamata’s Nest (from 7 May to 4 Sep 2022) spreads over the surroundings of the building. Amos Rex Shop is open whenever the Amos Rex art museum is open.

Amos Rex Shop | Mannerheimintie 22–24 | 00100 Helsinki

Upcycling the upcycled

Since 2019, Jouten has focused on repurposing hotel textiles into handmade one of one terry garments. Hotel textiles circulated by the Finnish textile service company Comforta are processed by Jouten as a part of an ongoing material partnership grounded in circularity. Jouten’s garment production from dyeing to sewing takes place in Helsinki.

Jouten SS22 Capsule 01 collection of patchwork terry garments made of repurposed hotel towels and bed linen is displayed exclusively at the Amos Rex Shop in the summer of 2022. The collection is characterized by an additive sewing technique and created from the cutting waste accumulated from the production of previous collections ovet the past years.

Together, the leftover fabrics from Jouten’s past collections from 2020 and 2021, evolve into a new ensemble of colors and shapes – upcycling yet again the once upcycled fabrics into the next phase of their extended lifecycle. Where the journey of these fabrics continues from there, is up to you.

About Jouten

Jouten is a lifestyle brand and an experimental design studio inspired by repurposing premium textiles based in Helsinki, Finland. Founded in 2016 and run by designer duo Emmi Lonka and Eljas Pajamies, Jouten shifts perspectives through contemporary comfort living.

Sparked by the idea of creativity emerging from admitted boredom, Jouten is focused on appreciating endless novelty in everyday ordinariness. The outcome is defined by Emmi and Eljas’ fascination with upcycling conventional and ostensibly boring materials for intriguing repurposed use.

In the summer of 2022, Jouten journeys through several varied capsule collections launched offline and online. All products are handmade in Helsinki with the closest attention to detail in material, fit, and fabrication.

The gap between mundaneness and shifted perspectives could be anything from a blink of an eye to a leap of faith from one mountain to another. That gap is where Jouten happens – the easing bridge from changed attitudes to renewed perspectives towards everyday life right under our noses.