• Unisex terry apparel made of repurposed hotel towels

    We're preparing something new

Based in Helsinki, Finland, Jouten is an upcycling-driven design studio creating one-of-one garments made of reclaimed high-quality textiles

Humanmade in Finland of 100% reused premium hotel textiles

Some thoughts on being Jouten

"I think of being jouten as getting out of the bustle and so-called problems of everyday life—being without any worries even if just for a second.

When found for an extended period, it’s like getting out of your head and going inward… if you get where I’m going with this? I would describe the feeling as getting more in touch with one’s own feelings and getting to know oneself better.

Jouten for me means peace from mind."

– Tomas