La La Jouten LandCOMING SOON: Our new collection of clothing handmade in Finland from 100% reused hotel textiles. Subscribe to stay tuned.
Our place in paving the way
for a more sustainable future is lengthening the life cycle of existing recyclable waste textiles withdrawn by different industries. Despite still being partly in great condition, the entire piece of cloth gets discarded due to the high standards for unbroken and spotless textiles in, for instance, hotel bathrooms. Jouten hunts for these high quality materials removed from their established place in the cycle of material business and gives them a purpose by redirecting them onto new tasks. As the name of our latest collection suggests, an “oops” in the white goods of a hotel room might be enough to dismiss a complimentary towel, but for us, an upcycled design garment is only a slight trim away.
Bending the mind
and making connections with overlapping aspects of our culture urges us to take ordinary materials and ordinary concepts, and reinterpret them into something unexpected. By looking at the reserve of recyclable resources around us as infinite possibilities, we aim for outcomes that are innovative and equally concerned for comfort as the design itself. We believe positive change in the way we look at our everyday lives happens through insightful understanding of the substance at hand that – in this case – follows playful deconstruction of existing ideas about the purpose and place of everyday materials.
Handmade in Helsinki, Finland
with careful attention to material fit, and fabrication, Jouten products are produced in considerate and exclusive quantities. In spite of holding an infinite potential in terms of re-utilization, recycled materials are finite as a resource. With persistence in trial-and-error-ing, we face the materials at hand as subjects of research with an aim to release our minds and open our eyes towards new possibilities, and gain a broader perspective of what is, and what could be.