News & Stories

Jouten at Fashion Finland Awards 2022

Jouten at Fashion Finland Awards 2022

In Finnish: Nuorten vaatebrändien tuleminenVAIN, Zouseph’s, Justudios, Jouten, Hedvig, Lilja the Label, Eshe Studios. Parikymppiset nuoret perustavat nyt ennakkoluulottomasti ja rohkeasti vaatebrändejä. Uuden sukupolven muotibrändeissä korostuvat kestävyys, kotimaisuus ja käsintekeminen, ja...
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SS22 Capsule 03: Summer Pajamas

SS22 Capsule 03: Summer Pajamas

SS22 Capsule 03: Summer Pajamas On July 7th 2022, Jouten introduces the third capsule collection of the summer 2022 with a lighter addition to the repurposed fabric palette. Reclaimed bed linen...
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Jouten in Me Naiset

Jouten in Me Naiset

In Finnish: Listasimme 5 suomalaista vaatemerkkiä, jotka jokaisen pitäisi tietää – ja kaikki niistä ovat ekovaatebrändejä | Aino Maija Makkula
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SS22 Capsule 02: PUF + Jouten

SS22 Capsule 02: PUF + Jouten

PUF + Jouten launching May 27th 11AM 2022 at PUF in Turku We’re excited to announce the PUF + Jouten collaboration collection for the summer of 2022 as an exclusive...
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SS22 Capsule 01: Jouten at Amos Rex Shop

SS22 Capsule 01: Jouten at Amos Rex Shop

Jouten at Amos Rex Shop launching May 13th 2022 11AM at Amos Rex Shop In the summer of 2022, a capsule collection of repurposed Jouten clothing items are sold at...
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Jouten at Textile & Fashion Forum Helsinki 2022

Jouten at Textile & Fashion Forum Helsinki 2022

The main event of the industry in Finland that brings together companies, service providers, media, influencers and other stakeholders both from Finland and abroad. The hybrid event will take place...
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Jouten with BUDZINE

Jouten with BUDZINE

Embracing the Beauty of Idleness with Luxurious Repurposing | Jori Pasula | 18.3.2022
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Jouten at Yrityskylä 2021–2024

Jouten at Yrityskylä 2021–2024

As a part of the Yrityskylä (Finnish for business village) program for sixth grade elementary school students, Jouten designed a spot for one entrepreneur to spend a day as a...
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Jouten in Gemma

Jouten in Gemma

In Finnish: Marraskuun suosikit: klassikoiden uusi elämä, sarjasuosituksia ja illallinen tuntemattomien pöydässä | Emmi & Roosa
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FW21 Palette by Jouten

FW21 Palette by Jouten

Launching in November 2021, the Palette by Jouten FW21 collection features nine soulful and subtly vivid hues characterized by the Jouten state of mind. All terry items found in the...
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Jouten at Helsinki Design Week 2021

Jouten at Helsinki Design Week 2021

Helsinki Design Week 2021: Designs for a Cooler Planet | Better to Wear:  Shades of Green instrument – clarifying sustainability in textiles and fashion
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Jouten & Lindström for HIFK

Jouten & Lindström for HIFK

Customized terry shirts designed and made by Jouten from premium hotel towels circulated by Lindström and given as a gift from Lindström to HIFK.
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Jouten on Fabri Platform

Jouten on Fabri Platform

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Jouten with Cover Story

Jouten with Cover Story

In Finnish: Joutenin perustajien kotona | Ilona Hoikkala Photo © Karoliina Jääskeläinen & Cover Story
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Jouten ♡ @mariaveitola

Jouten ♡ @mariaveitola

Custom Jouten Robe Coat designed and made for Maria Veitola of a colorful palette of repurposed patchworked premium hotel towels.
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Jouten at IKONO Lounge Summer 2021

Jouten at IKONO Lounge Summer 2021

Jouten SS21 Aperitivo drops biweekly on Friday at 9AM online at jouten.fi and offline in the IKONO Lounge in Helsinki. Starting tomorrow, @ikonohki is located at Katariinankatu 1, 00170 Helsinki...
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SS21 Aperitivo

SS21 Aperitivo

Cin cin! Summer 2021 at Jouten features a collection of hand dyed, one of a kind terry garments made of 100% upcycled premium hotel towels and bed linen.
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Jouten Sounds 03 | Doron Krüger

Jouten Sounds 03 | Doron Krüger

"While many of us have spent the past year mostly at home, the lines between leisure and duties have gotten ever blurrier. During these times, in quest of peace, a...
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