SS22 Capsule 02: PUF + Jouten

PUF + Jouten launching May 27th 11AM 2022 at PUF in Turku

We’re excited to announce the PUF + Jouten collaboration collection for the summer of 2022 as an exclusive collection of Jouten terry items travels to the cheerful PUF store located in Turku. Launch event is on Friday May 27th in store 13–18 with drinks from Perso and music by DJ Jaakko Aukusti, warm welcome!

Emerging from the shared mental landscapes of PUF and Jouten, the Geode Tie Dye Capsule introduces hand-dyed multicolor tie-dye shirts and pillows, each item featuring a unique geode pattern. Repurposed hotel towels are tied and dyed one by one to attain a one-of-a-kind, mesmerizing spectrum of colors.

PUF + Jouten hand-dyed terry shirts and pillowcases are made in Helsinki using repurposed hotel textiles circulated by Comforta as a sustainable material. Premium textiles reclaimed from the hotels around Helsinki are processed by Jouten as a part of an ongoing material partnership grounded in circularity.

The main material used in PUF + Jouten terry products are repurposed 100% cotton hotel towels circulated by Comforta. Repurposed 50% cotton, 50% polyester hotel bed linen is used in the logos, and products are sewn with durable 100% polyester thread. Pillows are filled with Lennol FeatherSoft inner pillow, cover 100% cotton, filling 40% responsible feather + 60% recycled polyester.

PUF | Linnankatu 6 | 20100 Turku