About Jouten
Based in Helsinki, Finland, Jouten is a circular design studio and a lifestyle brand that crafted upcycled towel garments from reused hotel textiles between 2019–2023. Founded in 2016, and since 2019 run by creative duo Emmi and Eljas, Jouten shifts perspectives through contemporary comfort living.
Sparked by the idea of creativity emerging from embraced boredom, Jouten focuses on appreciating the novelty in everyday ordinariness. The outcome is defined by the never-ending fascination with upcycling conventional and seemingly boring materials for an intriguing repurposed use.
Collections
Winter 22/23 Bathing Pursuit
Summer 22 Capsule 03 Summer Pajamas
Summer 22 Capsule 02 PUF + Jouten
Summer 22 Capsule 01 Jouten at Amos Rex Shop
Winter 21/22 Palette by Jouten
Summer 21 Aperitivo
Summer 20 Peach Please
Summer 19 Five Star Hotel
Summer 16 House of Towels
Say hi
Jouten is currently on a creative break, but in the meantime, we'd love to hear from you at hello (at) jouten.fi.